“Great businesses are built around the problem they are solving”….when a small town teenage girl struggled to find a fun, cosy and affordable place to hang out with her friends and saw that these small towns are being neglected by the international food chains…she dreamt of opening a café chain of her own targeting mainly tier 2 & tier 3 cities. That small town girl was our founder, Neelam Singh.
After completing MBA and a brief stint in corporate Neelam took the biggest risk of her life, leaving corporate job with very less savings, and opened the first outlet of THE BURGER COMPANY out of pure passion backed by thorough market research.
With The Burger Company, Neelam Singh created a new category of QSR cum Casual dining where one can enjoy premium store ambience, play games and eat yummy food that is affordable too.
Today Neelam is the only woman founder in F&B Industry who has managed to create one of a kind, bootstrapped, fastest growing Indian burger chain. She entered this industry with a 2- fold approach-
To drive innovation & open new cafes specially in Tier 2 & Tier 3 cities.
Pave way for more women entrepreneurs in F&B Industry.
She believes that a brand’s ability in keeping up with the trends is something that can keep the interests of our target consumers intact, Hence, at The burger company every six months a new product is introduced that is based on customers’ feedback, market research, trends and product innovation research.
Neelam’s dream project” The Burger Company” has achieved a milestone of 100+ outlets in 40+ cities this year and on its way to become the biggest Indian burger brand