“Great businesses are built around the problem they are solving”….when a small town teenage girl struggled to find a fun, cosy and affordable place to hang out with her friends and saw that these small towns are being neglected by the international food chains…she dreamt of opening a café chain of her own targeting mainly tier 2 & tier 3 cities. That small town girl was our founder, Neelam Singh.
After completing MBA and a brief stint in corporate Neelam took the biggest risk of her life, leaving corporate job with very less savings, and opened the first outlet of THE BURGER COMPANY out of pure passion backed by thorough market research.
With The Burger Company, Neelam Singh created a new category of QSR cum Casual dining where one can enjoy premium store ambience, play games and eat yummy food that is affordable too.
Today Neelam is the only woman founder in F&B Industry who has managed to create one of a kind, bootstrapped, fastest growing Indian burger chain. She entered this industry with a 2- fold approach-
To drive innovation & open new cafes specially in Tier 2 & Tier 3 cities.
Pave way for more women entrepreneurs in F&B Industry.
She believes that a brand’s ability in keeping up with the trends is something that can keep the interests of our target consumers intact, Hence, at The burger company every six months a new product is introduced that is based on customers’ feedback, market research, trends and product innovation research.
Neelam’s dream project” The Burger Company” has achieved a milestone of 100+ outlets in 40+ cities this year and on its way to become the biggest Indian burger brand
The Burger Company is one of the fastest growing modern casual dining burger chain founded by Neelam Singh. TBC Offers a unique Desi twist to American cuisine that every Indian can relate to. The burger company has been a trend setter when it comes to product innovation, from launching burgers inspired by local Indian dishes & flavours like vada pao, makhani gravy, tandoori chicken etc. to using innovative and trendy serve ware for the coolers & milkshakes presentation.
At the Burger Company, we take our food and it’s ingredients very seriously, as suggested by our tagline “Grab the goodness!” all our ingredients like vegetables, chicken, dairy are freshly sourced and go through quality checks. To create unique flavours, all the sauces are made in house. Though our heroes’ are burgers but our menu has variety of dishes like Pizzas, pastas, wraps, waffles etc. so that there’s something for everyone.
The love and growth we have received so far is overwhelming, from opening our first outlet in Gurgaon we have scaled to 100+ stores in 40+ cities and on our way to become India’s largest homegrown burger brand by Dec 2023
We reached to a total store count of 90 outlets spread across country.
Towards the end of 2019 – After through working on franchise models, supply chain, franchise support, financials plans kicked off our expansion plan via franchising. In Dec, 2019 we signed our first franchise outlet and became 1+1 😉
In 2021 we opened 30+
outlets to become one of India’s fastest growing Burger Brand. We opened 30+ and
Signed over 20+ More outlets.
We touched a milestone of 100+ outlets and became India’s fastest Local burger chain to achieve the feat. Now we are marching towards having 175+ outlets by the end of 2023.
